I Need the Top Position.
Surprisingly, it is not top-most, which get most of traffic. Rather, If u r in top-5, it is good for you. To be on top-most position is always expensive (and google loves it as this struggle for top-most position gets lots of money for google). Trust us, we know by being on 3rd or 5th position, u can get more return on your investment (ROI).

All Good Keywords Are Already Taken.
V can still find good keywords (which are out of seight) and surely u can get good results.

Google's click-thru persentage are too high
V think, that is our job to always be above then google set lmiit of 0.5%.

Costs expensive to advertise with Google
You are paying not for visibility, but paying ONLY for visitors. These are not ordinary visitors, but these visitors took pain to search for products which you and your competitors are selling. Thus, if you are getting a prospective buyer or probable importer for 50 cents or for 5 bucks, is it really that expensive? If yes, stop google campaign, leave your prospective buyers and your competitors are glad to grab them (leaving you far behind).

All the good keywords are too expensive
V search for 250+ keywords for you. I know that if u want specific keyword like "importer", it is going to be expensive. But let us try other keywords, eg. "importers of football, football importer, football importing companies, sports goods importing companies, football importers, football-importer...." (and it goes on)

I can not beat the big pocket advertisers
If your clients are in your own city, it is of no use to advertise on national level. I say, if u do that, it is a wastage of money. I suggest you to consider seriously about the regional targeting option for a fraction of the costs.

PPC - Pay-per-click advertising is too expensive
From our experience, Pay-Per-Click advertising is too economical, controlled and result oriented. No newspaper or No TV takes money for action. They always charge for viewership. U can never be sure about their results. But PPC (Pay-Per-Click advertising) takes money ONLY if somebody clicks on your ad and a targeted visitor is sent to your website.